Unique Selling Point (USP)

A factor that differentiates a product or service of a company from competitors’ offerings. Examples of USPs are the lowest cost, the highest quality or the first-ever product of its kind.

P27 Team

View posts by P27 Team
A cadre of associates that deliver short consultations and project-based business services to both SMBs and larger businesses. Their expertise includes business change, business development, business planning, digitisation, ESG integration, financial markets, green finance, leadership development, marketing, regionalisation, risk management, valuation and more.
Scroll to top